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Business referral partner program

Referral partnerships that create more value.

Connect the businesses you already serve with better payment technology and real savings, and earn referral revenue while you do it. Open to qualifying B2B companies in almost any industry.

Why partner

You have the relationships. We have the solutions.

  • Introduce business owners to solutions that fit them
  • Earn referral fees or an ongoing revenue share
  • We handle the conversation, setup and support
  • Build a program around the way you already work

Nationwide

Businesses in every state

Free

Statement reviews for your clients

$500

Rate guarantee*

B2B

Built around your relationships

The program

What is the Upward Merchant referral partner program?

Qualifying companies refer businesses that could use our services through a process we agree on together. We review each business's needs and deliver the solution. Approved partnerships can include referral fees and revenue sharing under a written agreement.

Give clients more

Offer payment and business solutions your clients need, without having to provide them yourself.

Add a revenue stream

Earn approved compensation on qualifying introductions, set out in a written agreement.

Keep your focus

You keep your client relationships. We handle the payment solutions and the support that comes with them.

Who it's for

If you serve businesses, we should talk.

Partnerships aren't just for banks and financial firms. If your company works with business owners, you may be a fit. These are examples, not a complete list.

Financial and professional services

Firms that help owners manage money, make financial decisions or get funding.

For example: Banks, credit unions, CPAs, accountants, bookkeepers, commercial lenders, loan brokers, insurance agencies, financial consultants, business attorneys.

Banks Credit unions CPAs and accounting firms Business lenders and loan brokers

Technology and software providers

Companies whose customers need to take payments, run a POS or connect business software.

For example: POS dealers, SaaS companies, developers, ecommerce platforms, web design firms, IT consultants, managed service providers, telecom firms.

Software and POS providers

Associations and business networks

Groups that want to add real value for their members, franchisees or network.

For example: Trade associations, chambers of commerce, professional associations, franchise groups, buying groups, industry networks.

Trade associations and chambers

B2B service providers

Firms with ongoing client work that often spot other needs in a business.

For example: Payroll providers, HR firms, marketing agencies, consultants, staffing firms, business coaches, security and commercial service companies.

Payroll and HR firms

Commercial suppliers and distributors

Suppliers who already sell to businesses that take cards every day.

For example: Restaurant equipment suppliers, foodservice distributors, wholesalers, retail equipment dealers, hospitality vendors.

Commercial suppliers and distributors

Business formation and commercial real estate

Pros who help businesses start, buy, lease, move or expand.

For example: Business brokers, franchise consultants, commercial real estate agents, formation services, property managers, startup advisors.

Business formation and commercial real estate
What you can offer

More business needs. More ways to help.

We look at each business on its own and recommend what fits, not a one-size-fits-all package.

How it works

How a referral partnership works

It starts with a no-pressure conversation. If it's a good fit for both of us, we set it up together.

1

Talk it through

Tell us about your clients or members and we'll look at which of our services fit them best.

2

Put it in writing

We agree on how referrals are made, who does what, how compensation works and what reporting you get.

3

Make introductions

Refer interested businesses the agreed way, with their permission and any disclosures your rules require.

4

We take it from there

We review each business's needs, set up the right solution, support them, and keep you posted.

Two ways to get involved

Company partnerships and individual referrals

Business referral partnership

For companies, institutions, associations and networks that want a structured program, reviewed one by one and set out in a written agreement.

Explore a partnership

Affiliate program

For individuals who want weekly commissions and monthly residuals for sharing our services with their audience or network.

See the affiliate program

Refer a business

Just know one or two owners? Send them our way and get $25 when they sign up and start processing.

Refer a business
FAQ

Referral partnership questions

Who can become a referral partner?
Most businesses that serve other businesses: banks and credit unions, accounting firms, software and POS companies, associations, service providers, suppliers and more. Every partnership is reviewed on its own.
Do we need to be in the payments business?
No. Many of our partners have nothing to do with payments. They simply work with business owners who could use better rates or tools.
What is a merchant services referral partnership?
You introduce businesses that may need payment processing or related services. We review their needs and handle everything from there. Qualifying referrals can earn you compensation under your written agreement.
Can banks and credit unions take part?
Yes. We expect financial institutions to review the program against their own policies, regulations and procedures before launching, and we'll work through that with you.
Can software companies, POS dealers and developers partner with you?
Yes, as long as you work with businesses that need payment processing, integrations or related tools.
Can an association offer this to its members?
Yes, through an approved partnership agreement. Many associations use it as a member benefit.
Can CPAs and insurance agencies refer clients?
Yes, subject to your professional standards, disclosure duties and any legal or contract limits that apply to you.
How are partners paid?
Depending on the agreement, it can be a one-time referral fee, an ongoing revenue share or another approved structure. Earnings depend on your referrals and are not guaranteed.
Do we have to sell, install or support anything?
Usually not. Most partners just make the introduction and we handle the conversation, setup and support. We agree on who does what before you start.
Do referred businesses have to switch processors?
Not always. Some of our options work alongside the systems a business already has.
Is there a minimum number of referrals?
That depends on the agreement, and we'll go over it with you before anything is signed.
Does it cost anything to talk with you?
No. There's no fee and no obligation to explore a partnership.
What happens after we send a referral?
We reach out to the business the way we agreed, review their needs and keep you updated. Reporting and compensation follow your agreement.
How do we get started?
Fill out the inquiry form on this page or give us a call. We'll set up a short conversation to see if it's a fit.
Get started

Let's explore a referral partnership.

Banks, credit unions, software companies, associations, accounting firms, suppliers and other B2B companies: tell us about your business and what you'd like a partnership to do.

  • No cost and no obligation to talk
  • A real person reviews every inquiry
  • We'll reach out within a few business days

Please don't send client account records, card numbers or passwords.

Partnership inquiry

Fields marked * are required.

We only use your details to follow up on your inquiry. See our privacy policy. Sending an inquiry doesn't create a partnership or guarantee compensation.

Services are subject to eligibility, provider availability, approvals and contract terms. Business funding depends on lender underwriting. Savings, referral income and other results are not guaranteed. Partner compensation is governed by a written agreement and by applicable laws, regulations, card network rules, institutional policies and professional obligations. Financial institutions and licensed professionals should review their own requirements before taking part. Upward Merchant is not a bank, and payment processing is not a deposit or FDIC-insured product. *Requires a recent processing statement from your current provider. See guarantee terms.